Runner’s Guide to Seoul: Where to Shop
Seoul’s running culture is still growing—but it’s picking up serious pace. Over the past year, a new wave of running-focused shops has begun to shape the scene, offering curated gear, personal advice, and spaces that reflect the lifestyle of today’s runners. From multi-brand specialty stores packed with performance-driven gear to intimate spaces where streetwear meets the run community, this section maps out where local runners go to try, test, and connect. These shops offer more than just products—they’re mini hubs of community, inspiration, and runner energy.
Explore the locations on the map created for you to discover and enjoy!
SHOPPING
> Running Specialty Multi-brand Stores
Goodrunner
Established in 2015, Goodrunner offers a curated selection of products tailored for dedicated runners. Beyond retail, they actively foster Seoul’s running culture through year-round Skyrace series and weekly Positive events—ranging from city runs and trail runs to yoga. Their commitment has made them a central hub for the local running community.
Website
SEOUL FOREST
47 Seoulsup-gil, Seongdong-gu
Tue–Sun 11:30–20:00
(Closed on Mondays)
BUKCHON
56 Bukchon-ro, Jongno-gu
Tue–Sun 11:30–19:00
(Closed on Mondays)
Location
& Hours
@goodrunner_co
On, Hoka, Norda, Mizuno, Soar, Pular, Nnormal, Cayl, Coros
Brands
Positive Running Programs (weekly), Positive Yoga Programs (weekly), Shoe trials – by Reservation
Service
On Your Mark
On Your Mark is a four-story running lifestyle select shop that offers a curated mix of essential and trendy running brands. Spanning from the basement to the third-floor terrace, it provides fresh inspiration for those who view running as an integral part of their lifestyle.
Website
Location
Hours
@on_your_mark
Asics, New Balance, Salomon, Saucony, Hoka, Norda, Ciele
Brands
Gray Shop
Gray Shop is renowned for thoughtfully curating brands focused on hiking, trail running, and outdoor adventures. They offer a wide selection of stylish yet functional gear and apparel, making it a favorite among outdoor enthusiasts seeking both performance and aesthetic appeal.
9 Dorim-ro 133-gil, Yeongdeungpo-gu
Wed–Sat 13:00–20:00
(Closed on Mon, Tues, and Sunday)
Website
Location
Hours
@grayshop_official
Gorewear, Suunto, Odlo, Keen, Nnormal, Compressport, Pular, Nnormal, Welter Experiment, Scarpa
Brands
MAB Seoul
MAB Seoul is a multi-concept store introducing premium sports brands tailored for runners, trail runners, hikers, and cyclists. Strategically located near Jamwon Han River Park, Sinsa Station, and Garosu-gil, it serves as a community hub for runners. The store is known for its trendy vibe, clean and comfortable atmosphere, and friendly service. They also occasionally offer training sessions, further connecting with the running community.
62 Dosan-daero 1-gil, Gangnam-gu
Mon–Fri 13:00–20:00
Sat–Sun 11:00–20:00
(Lunch 12:00–13:00)
Website
Location
Hours
@mab.seoul
On, Hoka, Salomon, Norda, Nnormal, Camelbak, Cayl, Hoka, Fractel, Garmin
Brands
Racement
Racement is an editorial running shop dedicated to helping runners enhance their journey through curated performance gear, personalized advice, and in-depth assessment services—all within a vibrant community setting. The store spans three levels: the basement specializes in racing and road running gear with foot shape analysis, the first floor focuses on trail running, and the second floor offers hypoxia training, CPET (cardiopulmonary exercise testing), and AETREX foot structure analysis for advanced performance evaluation. They also host a dedicated running academy and yoga sessions, further supporting runners in building knowledge, form, and consistency.
30 Apgujeong-ro 14-gil, Gangnam-gu
Tue–Fri 11:30–20:00
Sat 11:00–19:00/ Sun 12:00–18:00
(Closed on Mondays)
Website
Location
Hours
@racement.co.kr
Salomon, Brooks, Hoka, Nnormal, NewBalance, Cayl, Saysky, Kaleg, Garmin, Camelbak
Brands
CPET (cardiopulmonary exercise testing) / HYPOXIA training / AETREX (foot structure analysis) / Endurorace running class – by Reservation
Service
37 Degrees
37 Degrees, inspired by the human body’s optimal temperature, is a running editorial shop located near Ttukseom Han River Park. They offer a curated selection of running gear and active lifestyle products for both novice and seasoned runners, along with convenient bag storage services.
Website
Location
Hours
@37degrees.running
District Vision, Saysky, Kaleg, 2XU
Locker (Free with their App)
Brands
Service
The Gear Shop
The Gear Shop is an offline-based lifestyle store specializing in outdoor, climbing, and trail gear. It offers carefully curated products that cater specifically to adventurers and outdoor enthusiasts. Recently, The Gear Shop Seongsu renovated its 3rd floor into a dedicated climbing and bouldering-themed space called “Boldeokbang”—a playful name inspired by “boulder-bang.” Designed as an immersive zone for climbing enthusiasts, this new concept adds a sport-specific, interactive layer to the store, reflecting the brand’s growing focus on experience-driven retail. (Other outlet locations available.)
Website
SEONGSU
12 Yeonmujang-ro 3-gil, Seongdong-gu
Daily 10:00–20:00
BUKHANSANSEONG
27 Daeseomun-gil, Eunpyeong-gu
Daily 9:00–19:00
Location
& Hours
@thegearshop_official
Arc’teryx, Scarpa, Black Diamond, Madrock, Ciele
Brands
Wherever
Wherever is a hidden gem located near Inwang and Bugak Mountain, a popular trail-running destination in Seoul. With a continuous effort to plan community events, wherever fosters close-knit relationships among runners. Stay tuned to their social media for upcoming events and updates!
N/A
223 Jahamun-ro, Jongno-gu
Wed–Fri 12:00–20:00
Sat–Sun 10:00–19:00
(Closed on Monday and Tuesday)
Website
Location
Hours
@wherever.run
Satisfy, Alex Zono, Gyakusou
Locker (free), Small shower (3,000KRW), Water and Ice, Yoga (by reservation) /
Special 15% discount on one item per category when runners present their race bib or proof of a race within 30 days
Brands
Service
Out Of All
Out of All is a premium running and outdoor select shop based in South Korea, known for curating high-performance brands that bridge the worlds of sport, culture, and aesthetics. Designed for those who move fluidly between the city and the outdoors, the store introduces global labels with a focus on functionality, quality, and story. Beyond retail, Out of All actively engages the running community through events, collaborations, and run sessions, creating a space where gear, conversation, and movement intersect.
Website
Location
Hours
Brands
@outofall.store
Norda, Soar, Satisfy, District Vision, VivoBarefoot, Houdini
SHOPPING
> Shoe Specialty Stores
Fleet Runner
Fleet Runner is one of Korea's most iconic running specialty stores, offering a wide range of running shoes, apparel, and accessories. They provide personalized, data-driven shoe fitting experiences using a 3D foot scanner, ensuring optimal comfort and performance for runners. The store operates on a unique "1-to-1" personalized service model, where customers can book appointments for individualized consultations.
Website
503 Baekje gobun-ro, Songpa-gu
Daily 10:00–19:30
@fleetrunner
Asics, On Running, Brooks, Hoka, New Balance, Saucony, Mizuno
1:1 personalized shoe fitting sessions using a 3D foot scanner – by Appointment
Website
Location
Hours
Brands
Service
Runner’s Club
Runners Club is a specialty store offering a wide selection of running shoes and gear. They provide expert fitting services using a 3D foot scanner and treadmill analysis to recommend shoes tailored to each runner’s unique needs.
YANGJAE
15 Yangjaecheon-ro 21-gil, Seocho-gu
Mon–Sat 10:00–18:30 / Sun 13:00–17:30
SINCHON
160 Sinchon-ro, Mapo-gu
Tue-Sun 10:30–19:00
(break 12:30–14:00, Closed on Monday)
Location
& Hours
YANGJAE: @runnersclub_com /
SINCHON: @benefeetofficial
Asics, On Running, Brooks, Hoka, New Balance, Saucony, Mizuno
Brands
1:1 personalized shoe fitting sessions using a 3D foot scanner (by Appointment only)
Service
SHOPPING
> Single-Brand Stores
Kaleg
Kaleg is a South Korean outdoor brand that bridges the gap between performance gear and cultural exploration. With a focus on running and training, the brand combines functionality, comfort, and a touch of playful spirit—often reflected in its technical design language and clean, purposeful aesthetics. KALEG features high-sensitivity technical wear crafted to meet the real functional needs of athletes, drawing insight from users’ exercise experiences.
Kaleg Agit, their community space in Seoul’s Gangnam District, serves as both a showroom and a cultural hub. Located near a popular stretch of the Han River running route, it’s a space where runners, hikers, and explorers can browse gear, join events, and connect through shared movement and curiosity.
Service
Lockers / Running sessions (by Reservation)
20, Apgujeong-ro 10-gil, Gangnam-gu
Tue–Fri 12:00–20:00
Sat–Sun 9:00–18:00
(closed on Monday)
Website
Location
Hours
@kaleg.official
@kaleg.agit
2XU
2XU (Two Times You) is a high-performance sportswear brand from Australia, renowned for its advanced compression gear that enhances athletic performance and supports recovery. The Seoulsup showroom, located near Seoul Forest, a favorite spot for both locals and runners, offers a curated selection of running, training, and triathlon apparel in a clean, minimalist space designed for serious athletes. It also serves as a hub for community runs and brand events, making it a go-to destination for runners seeking technical gear with purpose and performance.
Cayl
5F, 594 Gonghangdae-ro, Yangcheon-gu
Wed–Fri 13:00–20:00
Sat 13:00–18:00
(Closed on Sun, Mon, Tuesday)
Website
Location
& Hours
Brooks
Brooks is a Seattle-based running brand renowned for its performance-driven shoes and apparel, focusing exclusively on running since 2001. Their products have been available at various retailers in Seoul, such as Runners Club. In March 2025, Brooks opened their second showroom near Olympic Park, fully showcasing their range of footwear and providing running advice and classes.
Website
11-13 Seoulsup 2-gil, Seongdong-gu
Daily 12:00–19:00
@2xu / @2xu.kr
Lockers (available for members)
Website
Location
Hours
Service
CAYL (Climb As You Love) is a South Korean outdoor brand that merges technical functionality with minimalist design, inspired by the landscapes and culture of Korea’s mountains. Founded by a climber and designer, the brand is known for its thoughtful approach to hiking, trail running, climbing, camping, and everyday urban exploration. Blending lightweight materials and performance-driven features with streetwear sensibilities, CAYL creates gear that feels just as at home in the city as it does on the trail. Its clean aesthetic appeals to both outdoor purists and lifestyle-conscious explorers. With a growing international presence and a steady stream of collaborations, CAYL represents a new generation of outdoor brands that celebrate both nature and urban life.
@cayl_official
@the_lowest_mountain
OLYMPIC PARK
106-1 Wiryeseong-daero, Songpa-gu
Tue–Sun 11:00–19:00
(Closed on Monday)
SANGSU
104-10 Tojeong-ro, Mapo-gu
Tue–Sun 11:00–19:00
(Closed on Monday)
Locations
& Hours
@brooksrunningkr
Beginner running classes during the 3rd and 4th weeks of each month. Participants can register via the in-store tablet at the Olympic Park showroom
Service
New Balance Run Hub
New Balance Run Hub Bukchon is a dedicated trial store for runners, newly opened in the heart of Seoul’s historic Bukchon neighborhood. The space allows runners to rent a full range of New Balance running gear—from shoes to apparel—for a true head-to-toe trial experience. Located near iconic running spots like Gyeongbok Palace, Bukchon Hanok Village, Anguk, and Cheonggyecheon, it offers the perfect starting point to test gear on real city routes.
8-3, Bukchon-ro 5ga-gil, Jongno-gu
Daily 11:00–20:00
@nbrc_seoul
Lockers (Free), Recovery Shoes (Free)
Clothing Rental (3,000 KRW/2hr)
Running Shoes Rental (2,000~3,000 KRW/2hr)
Website
Location
Hours
Service